Benefits of Supermarket Advertising

As a business owner you may be thinking of new ways to advertise and brand yourself. Depending on who your target audience is, your form of advertising should reflect your audience. If you are looking more for a large reach, maybe TV ads or broadcasting will do. But, how many people actually pay attention to those nowadays.

What if you are looking to reach your local market? I would say a newspaper ad of some sort will do you justice, but then again, who actually reads those anyways. On top of people not reading it, you are paying tons of money for your ad to get cycled once a week for a month.

Enter inMark’s supermarket advertising!

Here are a few benefits of investing in supermarket advertising.

Precise Targeting:

Sometimes with ads you don’t really know who you are advertising to. You may have a great ad, but you are reaching the wrong people. What is an ad without the right audience anyways. For a business working locally, your audience is local persona. There is no better way to reach them, than their local supermarket!


Unlike other forms of advertising in which you will be competing for ad space with other businesses of all kinds, some different, some the same as yours. Supermarket advertising with inMark is exclusive to your local audience and with limited space, your business will be the only one of your kind.


Now you are the exclusive business in your local supermarket, so what? Well let me explain. The average grocery shopper goes to their local market 2 to 3 times a week. That is 8 to 12 times a month! Depending on how long your ad is up, the consumer will be seeing your add multiple times over the course of 6 months to a year!


Everything you do is done with the thought of your branding in mind. That is why consumers repeatedly looking at your ad will significantly raise the chance of them calling you in their time of need. You will be a familiar face in their consciousness.

They may not need your service or product the first time they see your ad, but they will constantly see your ad. Next time they do need your service or product, you will be on their mind.

Contact us at inMark Media and we can set up a quick phone call or appointment to get you started!

from InMark Media


What Good Branding On Social Media Looks Like

Social Media is a powerful tool for businesses because it allows businesses to reach current and prospective clients directly. Businesses can also receive invaluable feedback that can help improve the way that they communicate with their audience. Not only can it use used to benefit businesses, but it can also hurt your business if you are not on social.

One of the biggest issues that businesses have is not setting up social accounts, but knowing what to do with them to get people engaged. If you feel like your business’ brand is not being represented the way you want it to on social, follow these strategies to get the results you want.

Picking The Right Platform

When you understand who your audience is, you can understand which platform is the best for you. For example, a law firm should not be investing time with Pinterest since that platform benefits businesses that are female-focused and offer products rather than services. By researching successful profiles on each platform, you will be able to see what works well for certain companies. Then, you can use their strategies and apply them to your business. Additionally, you want to start off by focusing on one account. That way, you can post frequently from one account and generate maximum content. Don’t have the time to research? inMark comes in clutch. We can help evaluate which platform would be best for your business!

Be Selective

As you develop your brand on social media, you will realize just how much content you will be competing with. For example, Instagram users will spend less than 10 seconds on a profile before they scroll to the next profile on their feed. Because of this, you need to make sure that every post you make is not only in line with the brand you want your business to exude, but also aesthetically appealing to your audience. When you produce consistent and appealing content, users are more likely to follow you and keep up with your organization when they see you on their feed. Every post counts!

Consistency is Key

It’s not enough to have interesting and relevant content. If you don’t post consistently and at the appropriate times, followers will forget about your organization. Branding relies heavily on repetition so you can get the recognition you seek. The best way to ensure you are posting enough is by making a content calendar. Schedule how many posts you make, when you make them, and what you’re going to post. By creating a content calendar, you create an goal to hit within your Social Media plan. Just like you have sales goals or records you want to hit, the same goes for Social Media.

Engage, Engage, Engage

Once you have gotten into the habit of being selective about what you post, how frequent you post, and being consistent, you reach another tier you have to tackle in order to uphold the branding you have created. It is extremely important to engage with your audience, as it make your followers feel like you truly care about about them. Engaging is as easy as liking their comments, following them, reposting something they shared, or even Direct Messaging them. If you have a particularly strong following, reward your users by letting them contribute User-Generated Content (UGC).

Pay Attention to the Competition

Ignore everything you’ve heard about ignoring the competition. When it comes to social media, you need to know who your biggest competitors are and what they’re posting. Understand the type of content they post, what gets the most likes, and how they are engaging with their audience. Being aware of who could potentially be taking your prospective clients can help you decide what to post and when. The ‘social’ in social media applies to all of its users… even the ones you don’t want to interact with.

By following these steps, you can get your brand displayed on social media on your terms. Contact us at inMark Media to handle your social media strategy.

from InMark Media

Greater Hudson Bank features inMark Media

Greater Hudson Bank is our bank of choice! Being that they have 6 locations all over the Hudson Valley, they make it effortless to reach them. Since we have started banking with Greater Hudson Bank, they have made sure we feel welcome at all times, and have completely satisfied all of our financial needs.

After all, if it wasn’t for our partnership with Greater Hudson Bank, we wouldn’t be able to support everything we have coming in 2018. With expansion on our minds, and a stable, growing bank such as Greater Hudson, there is no cap to what we can achieve.

Greater Hudson Bank has been kind enough to have us as a featured client. And it was an honor to have Franco’s interview on behalf of inMark aired on Mike & Kacey in the Morning. Mike & Kacey have been honored several times for being the “Best Morning Show” as they feature a great mix of music, traffic, weather, and news updates to get your day started.

Stay tuned for this segment of their show in the upcoming weeks.

“Greater Hudson Bank’s approach to community banking separates them from the rest. There is no better feeling than knowing that we can trust them with all of our financial needs. Greater Hudson Bank has gone above and beyond to customize a banking solution that perfectly suits our company.” – Franco Cabral


If you haven’t been up to date with what inMark has been doing, here is a quick list of what we have been working on in 2018!

  • We have expanded our Supermarket territory tremendously in the last 90 days.
    • 250+ new supermarkets
  • We are now going digital in our supermarkets!
    • Digital TV Networks will be available for advertising.
  • We’ve also amped up our agency services and have expanded this portion of our services.
    • Brand Development
    • Facebook ADs
    • Website Design
    • Social Media
    • Sales Consulting
    • Copywriting
    • Printing
    • Motion Graphics
    • Email Marketing

Contact us now for any of our services to make you the most well known business in your community!

from InMark Media

Tune In Thursdays For Our Story Takeover!

Thursdays are one of the best days of the week. It is the Friday Jr. of the week. And if you are like us here at inMark, we love looking forward to our weekends.

Except the best part about Thursdays for us is our Instagram story takeover! 

Tell me already, what is the story takeover?!

If you have an Instagram account already, then you know what a story is. Our social media team is always posting useful tips and content on our story.

Our story takeover is just that, one of our employees each week, takes control of our instagram account and gives you an inside look at inMark through their eyes. Each job position gets their own day. Our accountants, creative department, business developers, sales reps and managers, all get a chance to show off their day.

So check in every Thursday and get familiar with our team! Go ahead and follow us now, we’re excited to bring you a few laughs before the weekend!

from InMark Media

Brand Bar: Guaranteed to Touch Hands

The Brand Bar is InMark Media’s newly designed and innovative grocery store divider. Its guaranteed to touch the hands of your audience.  Want to target locally? There’s no better place to advertise than in your local supermarket.

You can’t ignore it!

If a customer is buying something, they’ll have to check out. While they’re waiting on the (usually long) check-out line, our brand bars will serve as advertisement for our clients. InMark’s Brand Bars put a spin on the original dividers that separate one costumer’s groceries from another’s.


On an average day, 32 million Americans go to supermarkets nationwide. During an average week, Americans shop at their local supermarkets 2-3 times per week. The constant traffic in most supermarkets nationwide allows for constant advertisement engagement.


Our supermarket advertising is exclusive. Whichever local supermarket your company’s advertisement is in, your competition’s will not be! Unlike other forms of media advertising, we care about our customers and care about their successes.


Dividers are one of the most utilized tools in supermarkets. Unlike other dividers, our Brand Bars feature a billboard-like double-sided advertisement that is three inches in height. It is attached to the typical divider and draws extra attention to advertisements.

Build your brand and your business with the Brand Bar. This nifty product is exactly what you are looking for. Contact us to get started now!

from InMark Media

7 Tips to Get Your Tweets Noticed

Twitter is a viable option when looking into social media. It is where your tweets can be the trending topic of thousands of people in an instant. Now, that can be because of a good or bad tweet, but all publicity is good publicity. Question is, how do you get noticed on twitter? Below are seven tips to get your tweets noticed!

  1. Personalize your retweets

Adding retweets to your twitter arsenal is one of the easiest ways to stay on your followers’ timelines. But, that doesn’t necessarily mean they’ll be looking at you. They may just be looking at the person you retweeted. Instead of retweeting, quote tweet relevant tweets and add a personal touch. This will increase engagement with your page.

  1. Trending topics

When something is trending, especially in your area, that means a lot of people care about the topic enough to be tweeting consistently about it. Those who aren’t tweeting may also click on the trending topics to see what the conversation is all about. So, if you see a trending topic that you can relate to the brand and goals of your company, tweet about it! You’ll most likely increase your page’s exposure.

  1. Visuals

Most people are using twitter on their mobile devices. That means a tweet filled with 140 characters may not be as visually attractive as a tweet with visuals or links. People want to interact. You just have to give them the tools to do so.

  1. Replies

Engagement with your audience is a two-way street. You can’t expect your followers to reach out to you if you aren’t giving them the time of day yourself. Even if they never mentioned your twitter handle, reply to relevant tweets with a clever, useful, even witty response that will leave them yearning for more.

  1. Questions

The easiest way to get responses is to ask questions. But, don’t make them nonsense questions that your target audience wouldn’t answer. Make them insightful and meaningful. Not “What’s your favorite color?” but “What is your biggest struggle for marketing your small business?” Real questions that give you real answers.

  1. Polls

But, let’s be honest. Not everyone is comfortable replying to questions publically, especially if they are too personal. But, a good way to maintain engagement with your twitter audience is posting polls. They’re extremely easy to make and are available for 24 hours to respond to. The only downside is you can’t see exactly who responded. But, on twitter, engagement is engagement. The more, the better.

  1. Advice

If you’re positioning yourself as a credible source, then you need to start sharing some credible, useful information. Retweeting is great, but if it isn’t coming from you, all you are doing is giving that source the accreditation you were longing for. Instead, use your own voice and share some insightful tweets.

If you need help getting started on any social media platform, contact us for a free consultation! Follow us on twitter.

from InMark Media

Growing With Your Business

Small businesses will eventually grow into an expanding organization if that is in it’s plans. How do you deal with the emergence of growth within your business? One mustn’t stay stagnant. If you do, your growth won’t be sustainable. Let’s take a look at some ways you can instill a long lasting development of growth in your business.

Change is a sign of growth, embrace it:

Change is inevitable and is a large factor of life. Most people fear change and the unexpected, but the key is to embrace it! If you are not undergoing change, you are not growing.

When a company becomes comfortable, they operate in means of what they are used to, rather than implementing new strategies that ultimately lead to greater success. Innovation can cause a business to prosper and prevent it from becoming obsolete.

Whether it’s finally using social media to market your company, or introducing a new sales approach, do not fear the unknown! Take action towards growth because it is exactly what your company needs to survive.

Keep an open mind:

 As a leader, employer or even an employee, sooner or later you must recognize that you are not the only person with a source of ideas. Establish an environment where people will be heard and feel comfortable openly communicating their ideas.

It is important to realize “newcomers” may have fresh, new thoughts to contribute, as opposed to veterans who have been in the business for a longer period of time. An idea that sounded crazy 3 years ago, might be exactly what your company needs now. Your co-workers can help generate innovation and potentially bring what you need to the table. 

Take action! Don’t be hesitant:

Many of us get caught up on waiting for the perfect moment to implement a new idea. You are wasting your time by doing so. You cannot wait for the perfect moment because it will never come, you must create the perfect moment by taking action.

If you have a great idea the best thing you can do is just get started. You’re better off getting into the market, undergoing trial and error, learning, growing, and upgrading as you go, than to wait for the “perfect moment”. 

The more you learn, the more you earn:

As a marketer or any business person for that matter, you must have a learning mindset. The more you learn, the more you will be able to adapt to change and continue to grow as a person and a business. Being able to adapt to the environment around can determine whether your business will sink or float. Keep learning and keep earning!

Stay positive:

It is always important to pursue growth with a positive mindset. Remaining positive even when progress is not immediately noticeable, is important not only to you, but to those you work with as well. Positivity is contagious and can affect the moral of those you surround yourself with. If you want a healthy and efficient work environment, it is your job to stay positive.

from InMark Media

Websites Are Important To Your Business

There are many reasons why a business owner like yourself should invest in a website. As a business owner you may want to reach the people who don’t pass by your location. Or maybe you want to inform people of what your business is and does. But what if you want to sell through the internet? Having a functional website can be the answer to your many problems. Lets see how it can help your business grow.


More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.


Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.


Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.

from InMark Media

Supermarket Advertising Versus Digital Ads

As an owner of a small to medium sized business, there are many options for advertising. But, how many of those options actually generate a positive return on investment?

Not many, and compared to digital advertising, advertising in a supermarket is more hands on. Advertising on a TV or the web can get you customers but you will usually spend more than you gain if not done properly. People may not even look at your ad because they are constantly bombarded with others, and even your competitors.

The truth is that as long as people need food, supermarket advertising is always a good choice. Why is that? Let’s break it down for you:

The Need For Supermarkets

The fact of the matter is that grocery shopping is always going to be a necessity. It doesn’t matter if the household of each shopper mostly cooks their own food or if they order takeout, there are just some things at the supermarket that you need to get. Basic human needs such as food, water, sanitary products, and even electronics are sold here. This combined with timely convenience is what makes the supermarket the preferred method of shopping, even with free two day shipping as an option. Food and sanitary products are the kind of products you purchase when your sources have been depleted, so it is unlikely for shoppers to get them through online shopping.

Less Distractions

When shoppers go to the supermarket, phone usage drastically decreases. The reason for this is because shoppers need to focus on the different products being offered. Sales, deals, and clearances capture their attention rather than an Instagram or Facebook notification. So even with technology present, shoppers will be highly attentive to their surroundings. This is the perfect opportunity to expose your business with limited digital technology distracting your audience.

Seal the Deals

No amount of online shopping will ever get rid of the illustrious grocery store sale. Shoppers will likely want to visit the store in person for deals on products that might not be doing well for that specific store. This combined with coupon usage and an overall need to see products in person when buying at a discounted price solidifies the idea that supermarkets aren’t going out of style for a long time.

Consequently, this means that Supermarket Advertising is here to stay and dominate. Technology is actually enhancing the supermarket advertising industry. Interactive products, user generated content, and social media can all be breakout factors of the newer, more customized form of advertisement that is always sought. Rest assured that the best way to reach your local target audience is still the supermarket. Want to reach your local audience? Check out our various supermarket advertising products to take your small to medium-sized business to the next level! Visit our page at or contact us now!

from InMark Media

How Social Media Impacts Consumer Behavior

Why would a business owner look to social media for brand recognition? Isn’t it for you to post pictures for your friends and family to like or share? Well that is one aspect of social media. Just as easy as it is for you to gain followers and likes, it can be used for businesses to gain brand recognition.

Now, let’s assume you’ve gotten the brand recognition you were looking for, what happens next? Social media has now been directly tied with consumer behavior. Cool, right? Take a look at how it impacts your consumer’s behavior.

Charlotte’s Web

With Social media, communication between companies and consumers is no longer top down. In fact, communication is now being looked at more as a spiderweb. Everyone is connected. Not only are consumers and companies connected, but connections can also be company to company or even consumer to consumer.

So, when consumers are scouting out your product or service, they will likely go to other consumers to receive their opinion or experience they’ve had. While word of mouth has always been a factor in consumer behavior, social media has amplified it by connecting people from all areas. A good review can push a consumer to use your product or service, and a bad one can be detrimental.

Keep Your Consumers Posted

In addition to changing and improving the way companies and consumers communicate, social media also keeps consumers in the know about important information, new product releases or services, events, hours of operation, and more. If a consumer can get information through social media with one company versus another, they are more likely to use the first company because of convenience. Even if the first company offers products or services that have higher rates than their competitors, having consistent and strong online presence can persuade consumers.

Friendly Influence

Lastly, a big way social media can impact consumers is by turning their wants into their needs. According to numerous studies, around 75% of consumers who have seen a friend on social media share a product or link will visit the product’s page or website. Additionally, of those consumers, 53% of them will end up purchasing the product that they are visiting the page for.

What’s important to know about Social Media is that it can have several functions. Because of this, it is easy to become overwhelmed with all of the different things you can do with it. The best thing to do is set a goal in mind that focuses on one function. It is better to be committed to one thing rather than simply participating in multiple functions. If you want to impact sounder behavior the way we have described, consider stepping up your social media game. Don’t know where to start? Contact us at inMark Media and we can go from there!

from InMark Media