Meditation and Its Benefits

Everybody is not lucky enough to have time solely for themselves, spend most of the day stressing about things out of their control, and never find the time to relax. Little do they know, relaxing your mind and focusing it on yourself for at least 10 minutes a day can do so much for your mental and even physical health. There are multiple studies showing the benefits of meditation and how important it is to our daily routines. Meditation greatly reduces stress, helps clear your mind, and increases our capacity to find ourselves within the world we live in. After reading this, I want you to give yourself some time away from everything that stresses you out, and mediate to better yourself.

Mental Benefits 

To get the full benefits of meditation, one must reach a relaxed state mentally. This prevents constant stimuli from entering the brain pathways, which in turn allows the brain to be fully relaxed and in a state of deep rest. Meditation is not only a technique to relax, it is a practice of self care that helps the practitioner to become more in tune with the inner self. Here is a list of the mental benefits that go hand in hand with meditation.

  • Emotional Stability
  • Creativity Increases
  • Happiness Increases
  • Peace of Mind
  • Problems Become Smaller (My Favorite)
  • Improves Mood and Behavior

Physical Benefits 

When meditating you are replacing Beta waves (functioning brain waves) for Alpha waves (relaxed brain waves), which allows the nervous system to relax and improve functionality. This leads to a list of benefits to your overall physical health.

  • High Blood Pressure May Decrease
  • Immune System Improves
  • Overall Energy Level Increases
  • Decreases Tension Related Pain
    • Ulcers
    • Insomnia
    • Headaches
    • Muscle and Joint Problems

Knowing all the benefits of mediation it is hard to not implement it in your daily routine. Although, it is very beneficial to our bodies as a whole, it also takes reap the benefits of meditation. It involves an ongoing process of repetitive meditation and practicing self care. It won’t come overnight, keep at it and you will see your world change right in front of you!

 

from InMark Media https://inmarkmg.com/culture/meditation-and-its-benefits/
Source: https://inmarkmg.tumblr.com/post/167763224264

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Attitude is Everything, Choose Positivity!

Your attitude is the way you perceive the world around you and it will affect your life, good or bad. Attitude like many other things is a choice. It gets complicated when the attitude you chose was learned. For example, a child who is growing up with a pessimistic guardian or only experiences the worst of what life has to offer, will develop a negative attitude towards the world around them. Learning to be optimistic will better your life in more ways than one could imagine. The attitude you have towards the situations that occur in your life will in return make it daunting or a learning experience. What you take from a given situation can I either make or break you, this is why optimism is key. An optimist can make any situation go from the worst thing that ever happened to a slap on the wrist. Attitude is contagious, so spread positivity and surround yourself with like minded people. Here is a few ways to live a better life.

SMILE SMILE SMILE

Smiling calls for an instant boost in mood. Think of whatever makes you smile, hold that thought for a minute. You will feel better after, and the person next to you will thank you. Smiles are just as contagious as a yawn, spread the happiness. It is a lot easier to be positive when you are feeling good and smiling releases the right endorphins to do so. Another plus are the comments you will get!

Start Your Day Right 

The only thing as important as how you start something, is how you end it. Starting your morning with a daily routine can help jumpstart your mood. It can be as simple as waking up 10 minutes earlier for some meditation. Listening to your favorite song, watching your favorite tv show, and even better, going for a jog.

Appreciate The Small Joys 

People tend to wait for the monumental moments in their lives, for example, graduating school, getting a stable job, and getting married. Waiting for these moments will stress you out when they don’t come as planned. Look forward to the small joys that are in our lives everyday. Waking up in the morning, that plate of food that makes your mouth water, your friends and family, whatever makes you happy.

Take Charge 

When life isn’t going your way, its easy to put the blame on your surroundings. Rather than saying “I could have studied more for this test”, we say it didn’t go well because “My roommate didn’t let me study”. It’s easier to play the victim rather than a creator attitude. Once you are able to take charge and own up to our flaws, you will live a better life knowing you are in control.

from InMark Media https://inmarkmg.com/culture/attitude-is-everything-choose-positivity/
Source: https://inmarkmg.tumblr.com/post/167728778109

How Grocery Dividers Can Increase Your Company’s Brand Awareness

You’re at the supermarket, and it’s about time to check out. There’s already a costumer checking out in front of you, so you reach for the grocery divider on the checkout lane to separate your purchases from theirs. But, you quickly realize this is not any ordinary grocery divider.

Sure, you’ve seen grocery dividers before, but this one is different—it’s branded. InMark media’s brand bars offer advertisement space on grocery dividers in supermarkets across the country. Unlike other grocery dividers with advertisements, inMark Media’s includes a three-inch billboard that displays clearly branded advertisements for small and medium companies. Not convinced brand bars can suit your business? Check out what your business can benefit from advertising on an inMark media brand bar.

1. Just you and your market

Arguably one of the best perks of our braded grocery dividers is the exclusivity that comes with them. When you decide to make a (very smart) decision to advertise your small business on one of our brand bars, you are embarking on an exclusive opportunity. What does that mean for your small business? That your business is the only one in your industry that will be in your target market’s supermarket. So, all the shoppers will remember you, and only you, next time they need a lawyer, lawn service, etc.

2. They’ll see you again, and again, and again…

When you go to the grocery store and purchase something, you have to check out. It doesn’t matter if you go there three times in one day, three times in a week, or three times in a year.  The check-out process is completely unavoidable, and so is seeing the grocery dividers where your company’s advertisement could be! Repetition is one of the most important parts of building a brand, and branded grocery dividers make it almost completely effortless and almost guaranteed.

3. Completely tangible

There’s no better way to reach your market than to be in their hands—literally. Grocery dividers are tangible and constantly used by grocery shoppers. But, our brand bars take that to the next level, with a three-inch, completely unique, advertisement space for small businesses. It is so unique, that shoppers are bound to take take note of it.

Listen, everyone goes to the supermarket. I mean, do you know a single person who has never stepped food in a supermarket? Probably not. Make an investment in your small business that could lead your company right to your target market’s feet. Whether it’s a brand bar, cart corral, or brand bin, inMark media has all the advertising tools to bring your small business to success.

from InMark Media https://inmarkmg.com/supermarkets/how-grocery-dividers-can-increase-your-companys-brand-awareness/
Source: https://inmarkmg.tumblr.com/post/167692064754

8 Tips to Master Holiday Marketing Campaigns for Small Businesses

The holiday season is an extremely useful time for small businesses to experience monumental progress in sales, brand awareness, and market growth. But, too often the seemingly endless possibilities lead businesses to chose marketing campaigns that fall short. Follow inMark Media’s tips for small business holiday marketing campaigns, and your business may be celebrating a new year and a large return on investment:

  1. It’s never too early to begin planning

 

Seriously. If you even think for a moment that ‘maybe I can wait a few weeks,’ you’re already wasting time.

Planning your holiday marketing campaign early (even as early as July) will help you think of any potential issues that may arise before it’s too late. Not to mention, launching early (if your competitors are taking a seat back for the time being) will give you more attention from a larger portion of the target market, too.

  1. Don’t assume that people will go searching for your promotions

 

Don’t get lost in the vast sea of advertising and promotions during the holiday season. Repetition is key. Your ads should be eye-catching, yes, but they should also be in abundance. Constantly remind your audience about the sale you’re having, the hashtags users should put in their posts to win a gift card, or the spirit your company exudes during the holidays. Without these reminders, your company may slip into the pits of lost revenue.

  1. Chose your stance on Black Friday—and stick to it

No, not whether you’re going to have Black Friday sales, but when your store will open. The open-on-thanksgiving debate is highly controversial to both costumers and companies. To avoid any unwanted bad rep, make sure you have a solid stance on the issue, and don’t contradict what you say with what you do. AKA, if you preach throughout that “family is the most important part of the holidays” but require all employees to staff your store on Thanksgiving, you may be creating a not-so-honest and not-so-transparent brand.

  1. Tell your costumers what they need

Gift guides are one of the best holiday marketing investments a company, especially retail, can make. Throw together a quick guide, or reach out to a media company to do it for you. Start by sectioning off the guide with “gifts for her,” “gifts for the kids,” “gifts for parents,” sections. Costumers often want help with holiday shopping. Giving them an easy-to-follow guide will ease their shopping anxieties. If you can convince your audience that your products are something they need not just something they should look at, you’ll come out a winner.

  1. Figure out how to relate your brand to the holidays

 

Whether you run your own dental practice or sell tires for cars and trucks, every business can relate to the holidays. Sometimes it just takes a little creativity. Let’s take a dental practice for example. If your goal is to increase brand awareness, create a unique holiday candy giveaway. Caption your social media posts with thoughtful quotes like “we’ll help you fix up your teeth after all this sugar.” Then, ask users to follow your page, like your picture, and comment a friend to be entered into the giveaway. This can grow your social media reach exponentially.

  1. Chose a voice and stick with it.

 

Consistency is essential during the holiday seasons. If your brand is flip flopping between gung-ho holiday advocate and nothing more than a ba-humbug, you’re going to confuse your audience to the point of no-purchase. Instead, choose a solid attitude and voice and continue it from Thanksgiving to New Years.

  1. Donate a portion to charity—and mean it.

 

The holidays are naturally a charitable time of year. But, constant pushes for extra donations from customers upon checkout can create an overwhelming atmosphere. Instead, donate a percentage of the company’s profit to a charity. This gesture takes the pressure off the costumer while encouraging them to make the purchase in the first place (granted they know about your donation). And, they may be more likely to make a return visit.

 

  1. Measure your outcomes

Whatever path you decide to take, make sure your holiday marketing is completely measurable. Tracking a proper return on investment will help your company when a new holiday season rolls around.

Need more help figuring out what campaign will bring the most benefit to your business? Click here for more.

from InMark Media https://inmarkmg.com/uncategorized/8-tips-to-master-holiday-marketing-campaigns-for-small-businesses/
Source: https://inmarkmg.tumblr.com/post/167583735469

4 Easy Exercises For Your Mind

Our bodies are meant to get exercise to stay fit and we benefit in multiple ways when we do. The same applies to our minds. Some people neglect the most important part of our body aside from our hearts, THE BRAIN. There are multiple studies proving exercise is essential to our mind the more we age. It is pretty easy to exercise your mind, it just takes some extra effort out of your day. The mind coasts through the day when you perform daily routines…Switch it up! Here are some different exercises you can work on to keep your brain active and healthy. (None of these are video games.)

Math With No Help 

Nowadays it is so easy to fall in the trap of everything being oversimplified. This causes our brains to relax a little too much, maybe even just too much. We are so quick to use a calculator for the easiest math problems. Try and solve it in your head, with no calculator, or pen and paper. This will get your brain thinking harder than usual. Ding ding ding! That right there is an exercise!

Righty to Lefty or Lefty to Righty 

This one is self explanatory, try using your less dominant hand once in a while. When you wake up and brush your teeth use your other hand. Next time you try to throw a paper ball into the trash can use your other hand. You can even try eating with your opposite hand. Its a change of routine that will exercise different parts of your brain.

Memorize That List

Next time you need to go shopping, take down a mental note of your list. This list can be of anything, you just have to remember it! We get so carried away with writing notes in our phones or on a paper, we hardly take time to actually remember things. Challenge yourself, recite the list an hour later and try your best to remember everything.

Less GPS, Yes Less GPS

Traveling has gotten too easy with the creation of the GPS. Back in my father’s day they traveled off of memory or learning new routes by actually remembering how to get to their destination. Now, we use our GPS for the smallest distances and forget how we got there. If getting to a new destination is a must then use your GPS to save time, but on your way back try getting home without it. You’ll use your brain a whole lot doing so.

 

 

from InMark Media https://inmarkmg.com/uncategorized/4-easy-exercises-for-your-mind/
Source: https://inmarkmg.tumblr.com/post/167513558184

10 Years From Now

Ten years into the future, where will I be? That’s a question many of us are either excited or worried to answer. I for one am confident in my future, especially after my brief introduction to inMark Media. When I arrived to the headquarters and saw three people standing by the elevator ready to welcome me, the nerves started to kick in. My palms instantly started to sweat, thinking to myself, “these are the genes I got from my mom”. Soon after introductions were made, one of the owners, Marco, showed me around their easygoing environment. Thinking to myself what a dope place to work at, I felt more comfortable.

After the tour of the huge office space, Lauren and Marco sat down with me in their conference room. Exchanging questions and answers, I was slowly coming into form, my usual optimistic, extrovert attitude was beginning to show. I learned a lot about what it means to be an employee for inMark Media. The atmosphere implemented at headquarters was starting to call my name the more I learned about it.

Being a recent college grad with little to no experience, you will go through a lot of hurdles trying to find a job that is right for you. The values instilled by Marco will definitely attract anybody who wants to work hard and just needs a chance to make a name for themselves. This is why I left inMark Media with my head held high hoping for that chance to prove myself in the “real” world, outside of school.

Now, if someone does ask me where I will be in ten years, I know what to say. I can’t tell you where I will be in ten years, but I can tell you where I started, InMark Media.

from InMark Media https://inmarkmg.com/culture/10-years-from-now/
Source: https://inmarkmg.tumblr.com/post/167480320934

Brand Recognition Through Grocery Divider Ads

Whether you’re running an existing company, or attempting to get a start-up off the ground, brand recognition is an imperative to long-term success and costumer loyalty. Sure, some consumers may buy your product just because they like your product. But, many of the purchasing decisions consumers make are directly relative to how they feel about a brand, its mission, and the status they receive, or believe they receive, after purchasing that brand.

All of these aspects are known as your company’s brand awareness: how familiar your costumers are with what your brand stands for, the quality it produces, and the manner in which it produces. A great brand awareness helps retain and attract consistent costumers. Costumers who feel welcomed by a brand are more likely to purchase from that brand again. This turns the once product-induced purchase (which tends to be short-term, unpredictable, and inconsistent) into a brand-induced purchase (longer-term, predictable, consistent).

So, how do you build brand awareness? There are many different avenues to reach an optimal brand awareness, but one of the most important things to do, first, is understand who and where you target market is. Many businesses overlook this crucial step which leads them to chose advertising avenues, like newspaper advertisements or commercials, that contribute very little to their bottom line or brand awareness.

Grocery dividers in local supermarkets offer an optimal solution for creating local brand awareness. Your brand is much more than your company’s logo and design. It’s the overall message you send to your consumers—including where your advertisements are located. For a local business whose target market is the local clientele, advertising in the neighborhood supermarket is the smartest avenue for brand awareness. Why? Check it out:

 

  1. It shows that you care

Costumers want to feel cared about, more than anything. They want to feel like more than just another number or sale. Grocery dividers do just that. If you’re so in tune with your target market, that you know where they are just about every week (if not more than once a week), they’re going to feel appreciated.

  1. No changing channels

 

Okay, so maybe you believe your local TV station is a better fit for your advertisements. Well, how are you so positive that consumers are even watching your advertisement? Or, that those consumers are in your target market? Your target market is at the supermarket, and they almost always have to wait in line, so advertising on grocery dividers creates almost guaranteed exposure.

  1. It’s only you

When you commit to advertising your business in your local supermarket with inMark media, you are given the opportunity to do so exclusively. This already sets you apart from your competitors, because you are literally the only business in your industry that your target market is going to see at least once a week during their shopping trips.

 

If you’re ready to take your business and brand to the next level and establish a stronger brand awareness throughout your local target market, learn more about inMark media’s supermarket advertisements here: https://inmarkmg.com/supermarkets/

 

from InMark Media https://inmarkmg.com/supermarkets/brand-recognition-through-grocery-divider-ads/
Source: https://inmarkmg.tumblr.com/post/167463337949

Leadership in the Workplace

Everyday in life we come across leaders, whether we gravitate to them, pass by them, watch them grow, or even work with them. What does being a leader mean? It is a word people throw around loosely when talking about people in power. Not every boss can be a leader, and not every leader is a boss.

Leaders in the Workplace:

Boss vs. Leader

Leaders are crucial in the workplace and very important to set the tone for everyone else. People would rather listen to someone who practices what they preach. Like right here at InMark Media, our bosses are leaders because they are able to perform all the tasks that they ask from us employees. They also raise the bar of expectations setting the tone for everyone else. This makes the workplace just that more enjoyable when it doesn’t feel like you are being told what to do. Leaders show you what to do and push you to do it to the best of your abilities.

Leading in the Workplace:

Leadership

Your boss is not the only leader in your workplace. Anyone can have qualities of a leader, it doesn’t necessarily put you at the top of the food chain (but it is a great start). These are the people who show up a little bit earlier, work a little harder, and stay a little later. It can even be the person who always lends a hand when needed. These leaders are the ones that stand out and usually have good rapport around the workplace. Its crucial to have good leaders in the workplace to promote behavior beneficial to the workplace atmosphere.

from InMark Media https://inmarkmg.com/culture/leadership-in-the-workplace/
Source: https://inmarkmg.tumblr.com/post/167228110144

Using Dividers to Increase Brand Awareness

You’re at the supermarket, and it’s about time to check out. There’s already a costumer checking out in front of you, so you reach for the grocery divider on the checkout lane to separate your purchases from theirs. But, you quickly realize this is not any ordinary grocery divider.
Sure, you’ve seen grocery dividers before, but this one is different—it’s branded. InMark media’s brand bars offer advertisement space on grocery dividers in supermarkets across the country. Unlike other grocery dividers with advertisements, inMark Media’s includes a three-inch billboard that displays clearly branded advertisements for small and medium companies. Not convinced brand bars can suit your business? Check out what your business can benefit from advertising on an inMark media brand bar.

1. Just you and your market

Arguably one of the best perks of our branded grocery dividers is the exclusivity that comes with them. When you decide to make a (very smart) decision to advertise your small business on one of our brand bars, you are embarking on an exclusive opportunity. What does that mean for your small business? That your business is the only one in your industry that will be in your target market’s supermarket. So, all the shoppers will remember you, and only you, next time they need a lawyer, lawn service, etc.

2. They’ll see you again, and again, and again…

When you go to the grocery store and purchase something, you have to check out. It doesn’t matter if you go there three times in one day, three times in a week, or three times in a year. The check-out process is completely unavoidable, and so is seeing the grocery dividers where your company’s advertisement could be! Repetition is one of the most important parts of building a brand, and branded grocery dividers make it almost completely effortless and almost guaranteed.

3. Completely tangible

There’s no better way to reach your market than to be in their hands—literally. Grocery dividers are tangible and constantly used by grocery shoppers. But, our brand bars take that to the next level, with a three-inch, completely unique, advertisement space for small businesses. It is so unique, that shoppers are bound to take take note of it.

Listen, everyone goes to the supermarket. I mean, do you know a single person who has never stepped food in a supermarket? Probably not. Make an investment in your small business that could lead your company right to your target market’s feet. Whether it’s a brand bar, cart corral, or brand bin, inMark media has all the advertising tools to bring your small business to success.

from InMark Media https://inmarkmg.com/supermarkets/using-dividers-to-increase-brand-awareness/
Source: https://inmarkmg.tumblr.com/post/167200994959

8 Tips for SEO Copywriting

If your company isn’t on the SEO bandwagon yet, don’t fret! SEO content is a habit that just about anyone can master with the proper skills and mentoring. Are you ready to take your company’s website and online presence to the next level? Check out these tips to get your blog on its way to success.

Active Voice

Always stay in the active voice: on your blog, on your website, on your social media…

Passive sentences are often confusing to readers. Active sentences are easier to follow and understand. Take these two sentences for example:

“Our company creates top-of-the-line motion graphics.”

vs.
“Top-of-the-line motion graphics are created by our company.”

The former is shorter and clearly easier to read and understand. The subject and verb in the latter sentence are hidden. Readers don’t even know what the subject of the sentence is while until they’re halfway through.

Searchable headlines

Headlines are one of your best bets for views. If visitors don’t have any sort of curiosity, they won’t click on your material. Create headlines that will attract eyes and searches.

Use your emotion

Your blog is your voice, not an essay. Lean back, relax, and let your voice flow. There’s nothing wrong with adding a little slang or abbreviations if it correlates with your audience.

Make a Call-to-Action

Even your blog is a selling point for your business. If there is nothing for your audience to do but read and leave, those sales ain’t happening. Give your readers good information, and point them in the next direction you want them to go.

Keywords

Yes, keywords will help your blog and website increase in SEO ranking, but don’t go crazy. Write good content that your audience will actually want to read, and your ranking will take care of itself.

Positivity

In fact, your appealing to your audience matters so much, that your overall tone can lead to lost views. Instead of focusing on negative situations or “pointing fingers,” try to focus on solutions and collaboration.

Concise, Short, To-The-Point

There are very few people who will actually read your entire blog. Most are going to do the skim, read a couple points, and move on trickery. Make sure your posts are not too long; otherwise once-willing readers will leave your page almost immediately.

Lists

There’s a reason that so many articles and posts are list based—because they work. The attention span of current users is only getting shorter. If a consumer can scan your bolded and bullet-pointed article, they’ll be more likely to stay longer.

If you’d rather get the help from copywriting professionals, reach out to inMark Media. Or, if you want to have control of your blogs but just need guidance, check out their other SEO articles.

from InMark Media https://inmarkmg.com/web-development/8-tips-for-seo-copywriting/
Source: https://inmarkmg.tumblr.com/post/166775024924